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What is SEM

Any business with an online presence relies heavily on their search engine results There are certain techniques that can be implemented to increase ones visibility to the search engines. This is most commonly know as Search Engine Marketing (SEM). This often utilizes paid placement, inclusion. It also demands a technique called contextual advertising. SEO or Search Engine Marketing is another technique which utilizes the patters of internet users and the types of key words they are using. These key words are then infused into the context of the website a business is looking to promote, thus increasing it's hits in major search engines.