Remember, for your online business to be a success, web sites should be designed with your target audience in mind. It should not be based on your personal preferences.

In Web design, colors and lay-out have meaning. Professional designers know the psychology of color. They use the white space and the colors to best project the image to your audience. For example, they will not use the color red on a financial site.

Understanding the products/services/information your target audience is key to designing and maintaining an effective web site. You might have to make a guess as to what your target audience wants when you launch a site.

Tools such as site statistics software and reporting from site searches let you know exactly what visitors are looking for. The content and marketing strategies can be modified or adjusted accordingly. Also remember:

• Easy to read
• Easy to navigate
• Easy to find
• Your web page layout and design should be consistent throughout
• Your web site should be fast to download

Try to control the number of ads on your site since your readers don’t visit to read the ads. They come to it for the content or information.

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